• Promotional Catalog design

    Promotional Catalog

    EMI - World of Music Campaign

    We were asked to create a Promotional Catalog showcasing EMI's eclectic mix of music. The result is the World of Music.

    The marketing campaign's creative was designed to mimic a field manual to help the reader identify different artists and music from around the world. Animals were re-imagined merged with music instruments for all the marketing collateral to further reinforce theme.

    The branded campaign included posters, rack cards, stickers, shopping bags, catalogs, window clings and postcards.